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Advanced Diploma in Business Management
(Marketing and Sales Management)

Introduction

The purpose of offering this programme is to provide students strong foundation in business and acquire critical fundamental knowledge and skills of Marketing and Sales Management so that students can be effective in meeting the demands and challenges of the marketplace. In addition, it provides an avenue for students to further their marketing education with professional marketing bodies and overseas universities.


Course Objectives

The Advanced Diploma in Business Management (Marketing and Sales Management) is designed to enable students to attain the basic thinking skills, creative ability, and technical knowledge in areas such as Accounting, Finance, Economics, Marketing, Management, Supply Chain, Digital Management, and Entrepreneurship Specialization Modules. Our goal is to guide our students to be flexible and sensitive to the dynamic changes in business trends and most important the needs of their industry.

ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:

  • Lectures – 150 Students to 1 Lecturer
  • Tutorials – 35 Students to 1 Tutor

Academic Progression


Upon completion of the Advanced Diploma in Business Management (Marketing and Sales Management), students will be eligible for entry into the final year of the Bachelor of Arts (Honours) Business Management (Top Up) (Various specialisations available) programme offered by the University of Greenwich or the Bachelor of Arts (Honours) in International Business Management (Top Up) programme offered by the University of Wolverhampton.